This can range from how to address negative feedback to managing misinformation to handling more severe PR crises that might emerge. These procedures provide clear instructions on immediate public relations actions, communication channels to utilize, and key personnel to loop in. Users who repeatedly violate the comment guidelines may be reported, blocked, and/or banned. Posted comments do not necessarily reflect the opinions or policies of the University. In certain situations, the poster, as well as the content, may be reported to Public Safety or to the authorities, depending on the nature of the content or as required by law. Monitor engagement on posts and report community violations accordingly using the platform’s reporting portals.
They lay down best practices and outline how teams should behave on social media in a healthy way for the company — things like how to reply to angry customers or handle trolls (but more on that later). Weekly campaign calendar in Planable with scheduled social media posts across multiple platforms. And the bigger the company, the higher the chances of someone saying something that they shouldn’t have said on Twitter. If you’re running a small business, you don’t need another reminder that social media matters, but a system that actually drives growth without eating up your time. After years of working on digital growth strategies for SaaS companies and small businesses, with a…
Key Takeaways
Account manager(s) – University faculty and/or staff member(s) designated by a unit to oversee all OUSMA operations, including but not limited to, account content and engagement and policy compliance. Focus on telling your story honestly and providing accurate, timely information that is relevant to your audience. Visual identityAccount managers should follow the University’s Brand Guidelines to ensure the University maintains a strong, unified visual identity online. This includes logos and/or text for avatars, thumbnails, and other photos.
By using the guidelines, they should feel confident to use their creativity to tell your brand’s story online. Finally, your policy should explain what happens if employees don’t follow the rules. Now that we’ve covered what a social media policy is and why it matters, it’s time to look at the key elements it should include. We’ll walk you through how to build an effective social media policy and even share a simple template you can customize for your organization.
Define Your Brand’s Tone Of Voice
From snapping selfies with friends to tagging favorite brands in our Stories, social media has become a large part of our everyday lives. Consumers expect brands to have an active online presence and the ability to answer any questions they have fast. You can create a dynamic policy that will evolve with periodic changes by incorporating legal considerations, employee feedback, and guidelines for using visuals and AI tools.
As it happens, lots of organizations publish their social media guidelines online, ready for you to review and use yourself. Here are 57 great social media policy templates and resources to use when building your own. Appropriate use of personal social media accounts is very much a case-by-case issue.
When you define your voice, tone, and visual style in your style guide, social media content creation becomes easier. A brand’s social content needs to feel like it comes from one consistent place, even when different components are created by different people. While your TikTok videos will clearly have a different style from your LinkedIn posts, the overall brand personality needs to feel familiar. A strong policy should not only mitigate risks but also enable impactful storytelling, donor engagement, and advocacy. Encourage staff and volunteers to use social media creatively while staying within guidelines.
Your compliance officers have the latest information on compliance requirements. When these teams work together, you can maximize the benefits for your brand — and reduce the risks. Let’s break down the most important pieces of a strong social media compliance checklist. Marketers must be careful about intellectual property rights when posting content online. That includes obtaining appropriate consent and protecting the data from unauthorized access. Businesses can and do use this info for targeted marketing and advertising.
This may seem obvious, but it’s easy to forget you are representing not only yourself but also the company you work for. This is also worth remembering when using AI, it needs to be taught the brand style and tone. Stand out from day one with these expertly crafted welcome email templates. Build engagement, reduce anxiety, and set your new hires up for success. Pairing strong social policies with a wellbeing program amplifies these benefits.